Consumer Authentication

Identity Fraud and Identity Theft Protection

Consumers increasingly turn to the Internet as their preferred medium to shop, bank and communicate with organizations. In order to authenticate their identities and keep the online channel secure, Entrust IdentityGuard is a versatile authentication platform that enables organizations to confidently verify the identities of their customers.

A component of a layered security approach, Entrust IdentityGuard secures digital identities and sensitive customer information in an efficient, cost-effective manner. Strong multifactor authentication for consumers should be affordable for mass deployment, efficient and non-invasive.

Addressing Online Fraud & Beyond [454 kb]


Overview

Providing consumers with confidence through identity fraud protection, identity theft protection and regulatory compliance is now paramount. Password security is no longer "strong enough." Organizations need to deploy strong authentication to better protect consumers from identity fraud and to defend and manage the risk associated with providing online services.

By leveraging a risk-based authentication solution — comprised of Entrust IdentityGuard and Entrust TransactionGuard — organizations are able to efficiently detect, defend and adapt to growing threats to consumer digital identities and information.

Entrust IdentityGuard Benefits

For Consumers:

  • Builds online trust with customers when they bank, shop, pay bills and enroll in online services
  • Limited impact to customers' online experience

For Organizations:

  • Help comply with increasing government regulations
  • Benefit from cost reductions that come from providing services online
  • Helps defend customers online
  • Increased confidence in an organization's brand, service and offerings
  • Move more customers online, which helps build better consumers relationships

Features

A component of Entrust's layered security model, the Entrust IdentityGuard versatile authentication platform is:

  • Versatile. Offers one of the widest ranges of multifactor authentication options in the market today, including physical and non-physical second-factor authentication.
  • Flexible. Provides flexibility to tailor authentication to user preference, transaction risk and cost.
  • Non-invasive. Minimizes user impact, enabling a choice of authentication methods and only performing authentication when needed to reduce risk.
  • Interoperable. Easily fits into any architecture and integrates with leading technology players. Also integrates with Entrust's Zero Touch Fraud Detection solution (Entrust TransactionGuard), which monitors all behavior and transactions in real time.
  • Affordable. Presents a cost-effective approach to deploying a wide range of authentication capabilities at a fraction of the cost of traditional, single-purpose solutions.

Why Entrust?

While many organizations provide similar authentication solutions, Entrust's versatile authentication platform is unmatched in ease of use, affordability and end-user satisfaction.

  • Makes strong authentication affordable for mass deployment
  • From a single platform, Entrust provides widest range of authentication methods available on the market today
  • Interoperable with Entrust's industry-first $5 one-time-passcode hardware token
  • Platform garners third-party accolades; excels in product reviews
  • A trusted expert in online security — not a new company without a proven track record

Related Products

Resources

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Authentication... it's not just for consumers
Steve Neville, Entrust Director of Identity Products and Solutions (20:52) (description)

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Reports

Entrust Public Key Infrastructure (PKI)

Public key infrastructure or PKI refers to a comprehensive system that uses authentication security and encryption software to establish and maintain a trustworthy network. Government agencies and corporations use PKI certificates to fortify their IT infrastructure from unauthorized access.

Entrust PKI security solutions help network administrators accomplish the goal of greater security by associating a public key with authorized users to enable encryption and digital signature capabilities across network applications. Epassport PKI is an adaptation of PKI for the government sector that stores information on a chip that can be verified against the data on the passport. Entrust, a certification authority, also enables passport PKI and smart card PKI for an additional security.

Entrust is a trusted provider of network security solutions that include digital certificates, two factor-authentication, ssl certificates, token authentication, and certificate management systems.